Resources
Google Ads and Lead Generation Guides for Local Service Businesses
Real benchmarks, verified data, and practical strategy for HVAC, roofing, plumbing, dental, and other local service businesses running paid ads.

Complete Guide to Google Ads for Local Service Businesses (2026)
Real benchmarks, budgets, and strategy for HVAC, roofing, plumbing, dental, and other local service businesses running Google Ads in 2026.

Google Ads for HVAC Contractors: CPL Benchmarks, Budgets & Strategy (2026)
HVAC Google Ads cost per lead: branded $34, non-branded $149. Real data from 816 accounts and a strategy to beat those numbers.

Google Ads vs Facebook Ads for Local Service Businesses: Which Wins in 2026?
Side-by-side CPL comparison for HVAC, roofing, plumbing, dental, and med spa. Real numbers, real strategy — not a generic answer.

Flat Fee vs Percentage of Ad Spend: Which Agency Model Is Right for Small Contractors?
Why the percentage-of-spend model costs small contractors more than they realise — and what to look for in a flat-fee agency.

Cost Per Lead vs Cost Per Booked Job: The Metric That Actually Matters
Most agencies report cost per lead. But a $60 lead with a 10% booking rate costs $600 per job. Here's why contractors are tracking the wrong number.

What Happened to the Google Guarantee Badge? What Contractors Need to Know
Google discontinued the $2,000 Google Guaranteed badge in November 2025. Here's what replaced it and how it affects your local service ad strategy.
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